Participatory Market Chain Analysis for Smallholder Producers

The Participatory Market Chain Analysis Guide was developed as a key step in the ‘area-based approach to rural agroenterprise development’. The guide is based on the principles of developing market-led interventions that go beyond single intervention projects. The aim of this guide is to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. The approach seeks to empower producer groups to engage with markets more effectively and strengthen their business linkage with other entrepreneurs. The goal is to upgrade the level of competitiveness for all actors within a market chain and thus enable rural producers, traders, and processors to make the shift from opportunistic and irregular market linkages to systematic players within growth value chains.

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Additional Information

Field Value
Website http://dapa.ciat.cgiar.org/methodologies-to-make-market-linkages-work/
Contributing organisations CIAT’s Rural Agroenterprise Development (RAeD) project
Contact person Nelson Mango
Alternate contact Mark Lundy
Participatory approach / method to address complexity
Target audience
When in the project cycle is the tool useful
Contribution to gender research
Spatial scale
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Type of assessment
Tool manual/User guide M. Lundy, M.V. Gottret, C. Ostertag, R. Best and S. Ferris. (2007). Participatory market chain analysis for smallholder producers -- Cali, CO : Centro Internacional de Agricultura Tropical (CIAT), 2007. 113 p. -- (CIAT publication no. 357. CIAT Rural Agroenterprise Development. Good practice guide 4) ISBN 978-958-694-092-4
Citation M. Lundy, M.V. Gottret, C. Ostertag, R. Best and S. Ferris. (2007). Participatory market chain analysis for smallholder producers -- Cali, CO : Centro Internacional de Agricultura Tropical (CIAT), 2007. 113 p. -- (CIAT publication no. 357. CIAT Rural Agroenterprise Development. Good practice guide 4) ISBN 978-958-694-092-4